Interactive Marketing and Social Media Strategies | Inked Digital

Jason Bradford — Thu, 03 Dec 2009 22:21:25 +0000

One of the recent social media burst apps/sites is called Foursquare. It’s a location based social media app but is built on the natural competition of some folks. It’s a fun yet simple app that let’s you log/check-in places. For example, I’ve checked in 3 times at Kroger in 3 days… it let’s others know that I like that place or that I have two small kids that require my frequent visits!

The fun with Foursquare is that it logs points based on tasks that you do. You get points for checking into a place for the first time or adding a place to the database… go some where a lot and you’ll become the mayor of that place. However, if someone visits more than you then they get to be the mayor. You can see where the competition comes into play right?! I’m addicted for sure.

And of course it can be tied to your Twitter account so you can brag when you become the mayor of McDonalds.

Check it out and see if Foursquare is in your town yet… if not, let them know you want to get in on the action!!

Find me on on Foursquare here.